Samantha Smith has been named the new director of marketing and communications for the Thoroughbred Aftercare Alliance, effective Monday. A graduate of the University of Kentucky’s animal science program, Smith has marketing and communications experience with a variety of equine associations, including TOBA, The Jockey Club Safety Net Foundation, and the Horse Racing Women’s Summit.
Smith will be responsible for leading and overseeing all marketing initiatives at the Thoroughbred Aftercare Alliance. She will work closely with the executive team, the communications committee, and TAA’s accredited organizations to develop and implement marketing strategies that align with the company’s overall goals and objectives.
“We are excited to have Samantha Smith join the Thoroughbred Aftercare Alliance as our Marketing and Communications Director,” said TAA President Jeff Bloom. “As the TAA has grown over the years our demand for professional communications and marketing has expanded. Her wealth of experience in addition to her passion for aftercare will be a great asset to our team.”
Smith added, “In my professional career I have a keen interest in the sport of Thoroughbred racing, particularly in any area where I can support efforts to promote and grow the sport, educate others, or improve safety, welfare, and aftercare initiatives. In my personal life, with my own former racehorse, I especially have a passion for Thoroughbred aftercare. I look forward to joining the team at TAA and promoting all the Thoroughbred has to offer after racing.”