Breeders’ Cup Limited and PNC Bank announced a renewal and expansion of their partnership through 2024, solidifying PNC Bank’s role as the official banking service provider and credit card processor of the Breeders’ Cup World Championships, which takes place this year at Santa Anita Park in Arcadia, California, Nov. 3-4.
Under the agreement, PNC Bank becomes the name-in-title partner of the GI PNC Bank Breeders’ Cup Filly & Mare Sprint, which will be run on Nov. 4 at this year’s World Championships.
In addition to becoming the name-in-title partner of the PNC Bank Breeders’ Cup Filly & Mare Sprint, PNC also will be the title partner of the PNC Bank Clubhouse at Santa Anita, which includes exclusive clubhouse signage, logo inclusion on all Clubhouse tickets and a branded photo opportunity for all Clubhouse guests. PNC Bank will be fully integrated into the 2023 Breeders’ Cup social media campaign, which showcases behind-the-scenes footage of the preparation leading up to the Breeders’ Cup World Championships weekend, and will run several television spots on NBC’s broadcast of the World Championships.
PNC Bank also will be the presenting partner of a kick-off event welcoming racing participants, guests, and the community to the World Championships Friday, Nov. 3. Consumer promotions such as ticket giveaways and other ticketing communications are part of the expanded deal.