Keeneland will offer free digital race-day programs for download for its Spring Meet, which begins Apr. 7, in an initiative to increase access to data for horseplayers and fans.
“Keeneland believes that access to data is an important step in both educating and engaging our fans,” Keeneland Vice President of Racing Gatewood Bell said. “We piloted a digital program during the pandemic that was incredibly well received when fans tuned into our racing product from afar.”
Complimentary race-day programs, which feature past performances from Equibase, will be available for download on Keeneland’s website at www.Keeneland.com/program.
The program for opening day, which is headlined by the $600,000 GI Central Bank Ashland S. is expected to be available online for download on Wednesday, Apr. 5.
“We as an industry have a collective responsibility to create lifelong fans of the sport,” Keeneland President and CEO Shannon Arvin said. “Equipping the public with the tools and information to be successful participants is key to creating active interest in Keeneland racing.”
The 15-day Spring Meet continues through Friday, Apr. 28.
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