Premium UK bookmaker Fitzdares is ready to break new ground as it launches in Canada this week after receiving its iGaming Operator Registration from the Alcohol and Gaming Commission of Ontario (AGCO) in March. It is the 140-year-old bookmaker’s first foray outside of the UK.
The launch, which is under contract with iGaming Ontario as the exclusive bookmaker, seeks to expand its portfolio and capitalise on a passionate Canadian sporting fanbase. A Super Bowl launch party will be held at Fitzdares’ latest luxury pop-up, as their first 100 clients gather to celebrate the arrival of the country’s first premium bookmaker. The pop-up will be housed at Toronto’s legendary Harbour 60 restaurant, joining their existing UK locations in Belgravia, the Cotswolds and Windsor Racecourse.
“The Ontario market has been saturated with lookalike brands and we hope to bring a new approach to sports betting and iGaming in the province,” Fitzdares CEO William Woodhams said. “We are confident Canadians will enjoy our best-in-class customer service and we cannot wait to permanently open our Club in Toronto for a truly luxurious sports watching experience.”
Fitzdares will offer a wide range of exclusive betting markets with bespoke offers earmarked for Toronto-based bettors, including the Maple Leafs, Blue Jays and Raptors, as well as all the major international sports.