Churchill Downs Announces 2023 Kentucky Derby Partnerships

The lineup of partners and licensees for the 149th Kentucky Derby, with new partnerships and renewals including Brown-Forman brands: Woodford Reserve, Old Forester, Finlandia, Tequila Herradura; BMW of North America, White Claw, FanDuel, vineyard vines, AT&T, Third Time Entertainment, Ford’s Garage, Romero Britto, and Paramount Network’s Yellowstone, was announced Thursday by Churchill Downs Racetrack.

“The Kentucky Derby is where global trends meet traditions in authentic, inspiring and impactful ways,” said Casey Ramage, Churchill Downs Racetrack’s Vice President of Marketing and Partnerships. “From spirits to fashion and virtual entertainment to automotive, we’re thrilled to embrace the variety our partnerships bring Kentucky Derby fans for an unbeatably enjoyable experience, no matter where they find themselves on Derby Day–at the track or at home.”

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