Royal Ascot: NBC’s Sports Network will show the meeting daily PICTURE: Edward Whitaker (racingpost.com/photos)
ROYAL ASCOT is set to be televised live in the US from next year as part of a multi-year agreement signed with American media company NBCUniversal.
NBC’s Sports Network will show the meeting daily with at least 15 hours of coverage across the five days.
US-trained horses have enjoyed success at Royal Ascot recently through the Wesley Ward stable, while the Mark Casse-trained Breeders’ Cup Mile winner Tepin is favourite to take the Queen Anne Stakes for the US next month.
Commercial director Juliet Slot said developing Ascot’s reach internationally was a key strategy for the course.
She said: “It is imperative to us that we can not only attract the best horses from around the world but create the opportunity for a growing global audience to share in the experience of Royal Ascot, which is like nowhere else as a race meeting.
“Active management of who we partner with for broadcast is of great importance to us. In addition, the growing attraction of the royal meeting to international broadcasters has meant that we are able to reinvest further into our prize-money.
“The NBC agreement will allow us to bring Royal Ascot to a mainstream American audience – one that will gravitate to the racing to watch its best horses take on ours, and indeed those more interested in fashions and uniquely British pageantry.”
NBC Sports Group already shows events like the Premier League as well as the American Triple Crown races.
The broadcaster’s president of programming Jon Miller said: “We are excited to work with Royal Ascot to bring to the US audience live coverage of an event that the millions of Americans who enjoy our Triple Crown and Breeders’ Cup telecasts will be sure to enjoy.”
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