Taylor Made Stallions has launched a new promotion for the Keeneland November sale called “Taylor Made Money”, which is designed to enhance value for the buyers and sellers of broodmares that are in foal to Taylor Made’s freshman stallions of 2017–California Chrome, Mshawish, and Not This Time–it was announced Sunday.
“Our new ‘Taylor Made Money’ promotion was designed to benefit both buyers and sellers of the over 50 broodmares selling at this week’s Keeneland November sale that are in foal to our exciting first-year stallions of 2017: California Chrome, Mshawish and Not This Time,” said Duncan Taylor, Taylor Made President CEO. “Buying one of these mares will automatically earn the buyer Taylor Made Money that will be good to use for up to 33% off the stud fee for an approved mare they wish to breed to one of those stallions in 2018, and the buyer will also receive the benefit of Taylor Made Stallions honoring the guaranteed live foal agreement in 2018 for the broodmare they purchase.”
Taylor Made Money is credit earned by a buyer of a broodmare in foal to the aforementioned three stallions at Keeneland November. That credit can be used to significantly reduce the stud fee on one of those three stallions for an approved mare in 2018. Broodmares purchased in foal to one of the stallions will also be given a free season for an approved mare back to the same stallion for the 2018 breeding season if the purchased in-foal mare does not produce a live foal in 2018.
California Chrome, standing for $40,000 in 2018, will have a $30,000 Taylor Made Money Fee; Mshawish, standing for $15,000 in 2018, will have a $10,000 Taylor Made Money fee; and Not This Time, standing for $15,000 in 2018, will have a $12,500 Taylor Made Money fee.