BHA helps launch survey of racehorse owners

Newbury Parade Ring 12.02.2011

Owners in the parade ring at Newbury racecourse

  PICTURE: Edward Whitaker (racingpost.com/photos  

OWNERS are being asked to play a vital role in the sport’s aim of growing the horse population by 1,000 between now and 2020.

The National Racehorse Owners Survey was launched on Tuesday by the BHA and Racehorse Owners Association.

Said to be the largest of its kind undertaken, the survey will aid in developing strategies for the industry’s long-term growth, while the research is designed to help improve the ownership experience and enable plans to be devised to better recruit and retain racehorse owners.

Aim to attract new owners

The BHA and ROA hope the findings will prove invaluable in helping the sport better achieve its aim of attracting new owners and growing the number of horse.

The project will canvass the views not only of new, experienced and lapsed owners, but everyone from sole owners to members of syndicates.

The survey, which takes approximately ten minutes, is available for owners to complete until the end of this month, and can be accessed via this link. It can be filled out online or printed and posted to the ROA’s office in London.

The project has received funding from the British Horseracing Grant Scheme, administered by the BHA on behalf of the secretary of state for culture, media and sport.

‘Owners are critical’

ROA chief executive Charlie Liverton said: “As the sport’s largest financial contributors, the opinions of owners are critical to the success of the industry’s ‘strategy for growth’ initiative.

“By canvassing the views of current and past, sole and joint owners, as well as syndicate members, we will gain important knowledge of where resource should be directed.”

BHA chief operations officer Richard Wayman added: “For the industry to achieve its plans for growth, it is essential we improve the recruitment and retention of racehorse owners. This requires greater engagement with owners and a clear picture of the ownership experience at all levels, from a sole owner to a syndicate member.

“The survey will provide insight from new and existing owners, as well as others that have left the sport, and its results will play a crucial role in shaping the future strategy for growing ownership.”

 

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